Friday, May 01, 2009

50% of Amazon Kindle owners are 50 yrs or older

The Amazon Kindle is new technology, one that you wouldn't think would appeal to older crowd. But the Kindle users are older. 50% are older than 50 while 27 percent are older than 60.

I can see where older people wouldn't like new technology but I think here older people read more in leisure. While younger people rather not spend so much on a reading device when they can buy a iPhone or cell phone instead to occassionally read.

via Times

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